Exploitation of Stall Owners at Bengkok Pinang Market

Authors

  • Ahmad Murodi Universitas Islam Syekh Yusuf
  • Seno Santoso Universitas Islam Syekh Yusuf
  • andri kurniawan Universitas Islam Syekh Yusuf

DOI:

https://doi.org/10.61991/inovasisosial.v3i1.102

Keywords:

Empowerment, stall owners, traditional markets, business sustainability, competitiveness

Abstract

Traditional markets have an important role in the local economy, including in the Pinang Bangkok Market, which is the center of the community's trade activities. However, stall owners in this market face various challenges, such as competition with modern retail, limited capital, and lack of managerial and marketing skills. This study aims to analyze the empowerment strategy of stall owners to increase the competitiveness and sustainability of their business. The research method used is a qualitative approach with data collection techniques through observation, in-depth interviews, and documentation studies. The results of the study show that empowerment can be carried out through business management training, access to capital, marketing digitalization, and the formation of a community of traders as a forum for sharing experiences and capacity building. In addition, the role of the government and related parties in providing supportive regulations and adequate infrastructure is also an important factor in the success of empowering kiosk owners. In conclusion, empowerment based on strengthening individual and collective capacity can improve the business sustainability of stall owners in the Bangkok Pinang Market.

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References

Baikady, R., Gal, J., Nadesan, V., S.M., S., & Jianguo, G. (2023). The Routledge Handbook of Poverty in the Global South (1st ed.). Routledge India. https://doi.org/10.4324/9781032632391

Kowalczyk, A., & Kubal-Czerwińska, M. (2020a). Street Food and Food Trucks: Old and New Trends in Urban Gastronomy. In A. Kowalczyk & M. Derek (Eds.), Gastronomy and Urban Space (pp. 309–327). Springer International Publishing. https://doi.org/10.1007/978-3-030-34492-4_17

Kowalczyk, A., & Kubal-Czerwińska, M. (2020b). Street Food and Food Trucks: Old and New Trends in Urban Gastronomy. In A. Kowalczyk & M. Derek (Eds.), Gastronomy and Urban Space (pp. 309–327). Springer International Publishing. https://doi.org/10.1007/978-3-030-34492-4_17

Poeze, H., Schulte Nordholt, H., & Marini, G. (2024). Merdeka. Amsterdam University Press. https://doi.org/10.5117/9789048560837

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Published

2024-10-13

How to Cite

Ahmad Murodi, Seno Santoso, & andri kurniawan. (2024). Exploitation of Stall Owners at Bengkok Pinang Market. Inovasi Sosial : Jurnal Pengabdian Kepada Masyarakat, 2(2), 10–14. https://doi.org/10.61991/inovasisosial.v3i1.102

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